You may be frustrated by unsatisfactory commercial results or perhaps you are disappointed by the results of your Agency Performance assessment. The Agency Analysis is a must if you need to understand how exactly your business measures up in relation to your commercial objectives. An Agency Analysis is a thorough and objective assessment suitable for any business in the creative, marketing or development arena. The recommendations we provide are specific and actionable. They cover a range of important aspects, for the firms ongoing profitability as well as its development and growth.
Over the past 15 years we have gained extensive experience working with a number of firms in this space. We have developed a breadth of expertise in relation to producing exceptional commercial outcomes for agency and dev businesses.
There are 5 key areas that we concentrate on in the analysis that we have found to be key:
- Financial and operational performance
- Market positioning
- Go To Market strategy (including client acquisition and retention)
- Organisational structure, staffing and roles
- Systems
The recommendations we provide are specific and far reaching.
Want to find out how this could work for you?
Let’s talk. Take advantage of our confidential, no-cost, no-obligation Q&A conversation so we can see if there is a fit.
Once we have established that the Agency Analysis is a good fit for you and the go ahead is given, here’s what will happen:
- We will start with a meeting to outline the various components of the analysis, the timeline, identify the stakeholders to be involved and answer any questions you may have
- You will then provide various information in the form of survey’s and financial and operational reports.
- We will conduct a set of interviews with relevant people as required
- Once all the information has been gathered, the analysis will be performed.
- Additional Q&A calls will be held if required
- The findings will be presented
There are three options:
- Written report or
- Briefing session or
- Combination of the two
Once you have received and understood all the information provided you can proceed in one or more of the following directions:
- Use the information to make your plan for the future
- Begin a business coaching program to ensure that the recommendations are effectively implemented
- Make use of ad-hoc calls to get implementation advice as needed
