Every industry is stratified in terms of business size. There is always a pyramid structure distribution of business sizes. The creative, marketing and agency space is no different. Business Size Distribution At the bottom of the pyramid is a large number of small businesses and at the top of the...
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To run and build a successful agency, you’ve got to be committed. You’ve got to be “all in”... or not at all. That’s exactly what Roy Gilbert is when it came to his sales system. In a recent conversation, he told me about his sales system. It was working “ok”...
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If you are ambitious, then agency scaling will be something that receives your continual attention. It’s not everyday that an agency breaks into the top 5%, those agencies making $1m profit per annum. And this despite the fact that there is an unprecedented need for such services, along with marketing...
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Agency profitability improvement is a perennial challenge facing new and seasoned agency owners alike. Blog articles on this and similar topics abound. Most provide tips for tactics that rarely get to the heart of the matter. This article is focussed on improving profitability, not growth. Although there are obviously some…
The data that LinkedIn collects, once analysed, produces an interesting view of the marketing industry. In this article, I analyse this data, make some interesting observations and conclusions. The data that LinkedIn collects, once analysed, produces an interesting view of the marketing industry. In this article, I analyse this data,...
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